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Expanding access to essential medications, one click and one customer at a time


In a world where convenience and access to healthcare have become paramount, PharmEasy emerges as a beacon of innovation in the realm of pharmaceuticals and healthcare services. The lack of access to affordable and convenient healthcare services is a major challenge in India. According to a World Health Organization (WHO) report, India has a doctor-to-patient ratio of 1:1456, which is far below the WHO-recommended ratio of 1:1000. In addition, India’s public healthcare system is underfunded and overburdened. The story of PharmEasy is not merely about a company but a transformative force that has reshaped the way we approach healthcare. Pharmeasy is a leading online pharmacy and healthcare platform in India. Founded in 2015 by Dharmil Sheth and Dhaval Shah, PharmEasy has grown rapidly to become one of the country’s most trusted and popular healthcare brands.

Pain point addressed

PharmEasy tackles the challenge of affordable and convenient healthcare services through a multifaceted approach. Their online pharmacy platform offers a wide range of medications at competitive prices. Additionally, their telemedicine service allows remote consultations, benefiting those in rural areas and individuals with mobility constraints. PharmEasy provides diagnostic services, making tests more accessible, and personalized treatment plans for chronic conditions. They use data and analytics to offer tailored care recommendations. These efforts have significantly improved healthcare accessibility and affordability for millions of Indians, particularly those in rural areas, individuals with chronic conditions, and those with limited mobility. PharmEasy is at the forefront of using technology to transform the healthcare landscape in India.

Type of solution

Software: PharmEasy uses a variety of software solutions to power its online pharmacy and telemedicine platform. For example, the company uses AI algorithms to recommend medications and treatments to its customers and to detect potential drug interactions. PharmEasy also uses predictive analytics to forecast demand for medications and optimize its supply chain.

Source: https://pharmeasy.in/#

Service: PharmEasy offers a variety of services, such as telemedicine, consultation, and diagnostic assistance. These services are designed to make healthcare more accessible and convenient for patients.

Platform: PharmEasy’s platform enables patients, doctors, and other healthcare providers to connect and interact with each other. For example, the company’s platform allows patients to book online appointments with doctors and to receive prescriptions and other healthcare services online.

Key technology involved

PharmEasy relies on key technologies such as machine learning/deep learning and natural language processing (NLP) to enhance its healthcare solutions. Machine learning algorithms are instrumental in providing medication recommendations based on individual medical histories, detecting potential drug interactions, forecasting medication demand, and optimizing the supply chain for efficient deliveries. Additionally, NLP plays a crucial role in enabling telemedicine consultations by transcribing voice chats into text for doctors to access patient information easily. It also contributes to personalized care by analyzing customer data and feedback, ultimately improving service quality and efficiency. Notably, PharmEasy’s advanced machine learning algorithms achieve 99% accuracy in detecting drug interactions, while its telemedicine platform extends healthcare access to millions in remote or immobile areas.

Key applications of solution

Pharmeasy’s solution has a wide range of applications, including:

  • Online pharmacy platform: PharmEasy’s online pharmacy platform allows customers to order a wide range of prescription and over-the-counter medications, as well as healthcare products, from the comfort of their own homes.
  • Telemedicine services: Its telemedicine platform allows customers to consult with doctors online without having to visit a clinic or hospital. This can be especially beneficial for patients who live in rural areas or who have mobility issues.
  • Diagnostic assistance: PharmEasy offers a variety of diagnostic services, such as blood tests, urine tests, and imaging tests. This can help patients get the tests they need quickly and easily, without having to travel to multiple locations.
  • Treatment planning: It provides personalized treatment plans for patients with chronic conditions, such as diabetes and hypertension. This can help patients manage their conditions more effectively and improve their quality of life.
  • Patient monitoring: PharmEasy offers a variety of patient monitoring services, such as glucose monitoring and blood pressure monitoring. This can help patients track their health and identify any potential problems early on.
  • Drug discovery: This startup is investing in research and development to discover new drugs and treatments for a variety of diseases.
  • Administrative tasks: PharmEasy helps hospitals and clinics streamline their administrative tasks, such as insurance processing and medical record management.
  • Personalized care: It uses data and analytics to provide personalized care to its customers. For instance, the company uses data to recommend medications and treatments that are tailored to each patient’s individual needs.

Implications for key stakeholders

  • Patients: PharmEasy provides patients with access to a wide range of affordable and convenient healthcare services, including online pharmacy, telemedicine, and diagnostic assistance. This can help patients save time and money and improve their overall healthcare experience.
  • Healthcare providers: PharmEasy can help healthcare providers to streamline their workflows and improve their efficiency. For example, PharmEasy’s online pharmacy platform can help doctors prescribe medications to their patients more easily and efficiently.
  • Insurers: PharmEasy can help insurers to reduce costs and improve risk assessment. For instance, PharmEasy’s telemedicine services can help insurers to reduce the number of unnecessary hospital visits.
  • Regulatory bodies: PharmEasy is required to comply with a variety of regulations, including those related to the sale of pharmaceuticals and the provision of healthcare services. PharmEasy has taken steps to ensure compliance with these regulations, such as obtaining the necessary licenses and permits.

Current impact

PharmEasy has already had a significant impact on the healthcare landscape in India. The company has helped to make healthcare more accessible and affordable for millions of Indians. PharmEasy’s telemedicine services have been especially beneficial for patients in rural areas, where access to healthcare providers is limited.

Potential future impact

The potential impact of PharmEasy is even greater. The company is expanding its range of services and expanding into new markets. PharmEasy is also investing in new technologies, such as AI and machine learning, to further improve its services.

Business model

PharmEasy, a prominent player in India’s healthcare and pharmaceutical services, has harnessed a versatile hybrid business model to generate revenue from both B2B and B2C channels. This innovative approach allows the company to serve a diverse range of customers and create multiple revenue streams. In the B2B segment, PharmEasy supplies pharmaceuticals to hospitals and clinics, offers subscription-based software services for inventory management and patient relationship management, and provides data and analytics services. On the B2C front, it offers pharmaceuticals, healthcare products, telemedicine services, diagnostic services, and subscription-based services to consumers. Additionally, PharmEasy earns income from advertising on its platform. This multifaceted approach not only caters to a wide audience but also bolsters the company’s resilience in the face of economic challenges. Through a range of services and a commitment to quality, PharmEasy has emerged as one of India’s leading online pharmacy and healthcare platforms.

Funding and key investors

The company’s valuation is estimated to be over $5 billion as of 2021.

PharmEasy’s funding has helped the company grow rapidly and expand its range of services. The company has used the funding to:

  • Invest in technology to improve its platform and services.
  • Expand its geographic reach.
  • Acquire other companies to complement its existing business.

PharmEasy’s key investors are some of the most prestigious investment firms in the world. This shows that there is a lot of confidence in PharmEasy’s business model and its potential to disrupt the healthcare industry in India.

Here is a list of some of PharmEasy’s key investors:

  • Temasek
  • TPG Capital
  • SoftBank
  • Prosus Ventures
  • B Capital Group
  • Bessemer Venture Partners
  • Eight Roads Ventures
  • InnoVen Capital

These investors are known for their expertise in the healthcare and technology sectors.

Competitive differentiator

PharmEasy’s key competitive differentiators include its wide range of services, its focus on affordability and convenience, and its use of technology to improve efficiency and quality.

Relevant regulatory and compliance requirements

PharmEasy is compliant with all applicable regulations, including those related to the sale of pharmaceuticals and the provision of healthcare services. The company has a number of licenses and certifications, including:

  • A license to sell pharmaceuticals from the Drug Controller General of India (DCGI).
  • A license to operate a telemedicine platform from the Indian Medical Council (IMC).
  • A certification from the National Accreditation Board for Hospitals & Healthcare Providers (NABH).

PharmEasy is also a member of the Indian Pharmaceutical Alliance (IPA) and the Association of Healthcare Providers (India) (AHPI).

Partnerships and collaborations

Here are some specific examples of PharmEasy’s partnerships and collaborations:

  • PharmEasy has a partnership with Apollo Hospitals to provide telemedicine services to Apollo Hospitals’ patients.
  • PharmEasy has a partnership with SRL Diagnostics to provide diagnostic services to its customers.
  • PharmEasy has a partnership with ICICI Lombard to provide insurance coverage for its telemedicine services.

Testimonials or case study

PharmEasy has a number of customer testimonials and case studies on its website.

“I love using the PharmEasy app! They have everything related to health, like medicines, lab tests, and other healthcare essentials, at GREAT prices. Their service is amazing and quick, and the app is also easy to use.”

Nisha Tomar


“I was a bit doubtful about using an online pharmacy, but PharmEasy exceeded my expectations. The discount coupons were great, prices were very reasonable, and the delivery was quick and smooth. I would definitely use it again.”

Arvind Dingwani


Areas for continuous improvement

  • Regulatory requirements: PharmEasy has had to navigate a complex regulatory environment in India. The company has also faced challenges from traditional pharmacy owners, who have resisted the growth of online pharmacies.
  • Competition from other online pharmacies: PharmEasy faces competition from a number of other online pharmacies in India. The company has had to differentiate itself from its competitors by offering a wider range of services and by focusing on affordability and convenience.
  • The COVID-19 pandemic: The COVID-19 pandemic disrupted PharmEasy’s business in a number of ways. The pandemic led to a decrease in demand for non-essential healthcare services. The pandemic also made it difficult for PharmEasy to deliver medications to its customers.

Despite these challenges, PharmEasy has continued to grow and expand its business. The company is well-positioned to continue to grow in the future as the Indian healthcare market continues to evolve.







Disclaimer: Please note that the opinions, content, and analysis in my posts are entirely my own and do not reflect the views of any current or past employers or institutional affiliations. These posts, based solely on publicly available information, are for informational purposes and should not be taken as professional advice. All insights and conclusions are my personal viewpoints and should not be considered representative of any organizations I am or have been associated with. This content is not endorsed by, nor does it represent the stance of any affiliated entity.


Hiequity Team

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